Modern Romance
Romantic lace blouse made of organic cotton with a boho feel meets Marlene trousers with stripes. The aviator jacket made of fluffy teddy ensures subtle heritage vibes.
It all begins with a feeling – a quiet intuition. "Common Grounds" tells of the desire to return to the essentials: to the connection with nature, quiet moments and good decisions. The earth is the place that unites us – here we put down roots, here we grow. Here we create our very individual "Good Life" and celebrate the natural, the durable, the meaningful in our lives.
With this Autumn/Winter collection (and beyond), we become aware of how valuable our LANIUS values are, which have grounded us for over 25 years and show us the way. The way to a future where fashion is sustainable. High-quality, controlled materials, fair production and well-considered trends are not promises – they are the essence of our Slow Fashion. They are our "Common Grounds."
Dear Customers,
How are we doing in this changing world? What strengthens us? What challenges us? At LANIUS, we ask ourselves these very questions: What does fashion need in these times, and how can our work contribute to a better feeling? For me, it has always been important that our fashion is not only beautiful but also creates positive impulses. Clothing can provide us with security, give us strength, and bring lightness – especially when it is made from natural materials that feel good and connect us with nature. In the Autumn/Winter season, we consciously turned back to our roots.
"Common Grounds – Create the Good Life" stands for the pursuit of a foundation that provides us with support, for connection and freedom, to shape our lives in harmony with ourselves and the world. For the photoshoot, we chose a place that makes this question of "What is good for me?" tangible: vastness and nature. We found it at a historic château in Normandy, on the Alabaster Coast. "Good Life" for me means living in harmony – with myself, my family, and society. This collection invites us all to discover our own "Common Grounds" – those foundations from which a fulfilling life grows.
Sincerely
Claudia Lanius
For each collection, we search for that one special place where we can tell a story through a campaign photoshoot. For “Common Grounds,” our journey led us to Normandy. With Claudia Lanius at the wheel, the team set off for a landscape that leaves a lasting impression.
Rough yet soft, shaped by the wind, the sea, ancient walls, and timeless beauty. With its chalk cliffs and impressive rock formations, tall grasses and small valleys, the Alabaster Coast in our campaign symbolises clarity, reduction, and naturalness. Values that are reflected in our collection.
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