We're celebrating a quarter-century of LANIUS! 25 years ago, Claudia Lanius founded her eponymous label. Driven by the passion to build a brand that could utilize the diversity of sustainable materials. With the ambition to create fashion for women that feels good and is good. At this point, we'd like to take you on a little journey through time: Back to the beginning in 1999 and on the road with Claudia towards a future where fashion is sustainable.
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LANIUS wird gegründet
Die Reise beginnt ...
LANIUS ist GOTS-zertifiziert
Das GOTS-Zertifikat wird jährlich geprüft und neu vergeben. Seit 2012 ist LANIUS konstant GOTS-zertifiziert.
Naturstrom
Ab sofort bezieht LANIUS ausschließlich ökologische Energie von naturstrom im Firmensitz und in den LANIUS Stores.
„PETA-Approved Vegan“
LANIUS zeichnet seit 2015 zertifizierte vegane Artikel mit dem „PETA-Approved Vegan“-Label aus.
Die Artikel werden halbjährlich neu geprüft und ausgezeichnet.
LANIUS feiert 20-jähriges Bestehen
Mitglied im IVN und umfassende Klimaschutzstrategie mit ClimatePartner
Der IVN (Internationaler Verband der Naturtextilwirtschaft e. V.) ist ein Zusammenschluss von über 100 Unternehmen, die gemeinsam für ökologische und
sozialverantwortliche Wirtschaftsweisen eintreten.
Ab sofort bilanziert LANIUS alle CO₂-Emissionen, die in der Firmenzentrale entstehen.
In Zusammenarbeit mit den Experten von ClimatePartner werden Kompensationsmaßnahmen ergriffen.
Klimaneutralisierte Kollektion und 100 % Bio-Baumwolle
Ab sofort werden auch alle CO₂-Emissionen ermittelt, die bei der Produktion der LANIUS Kollektionen entstehen, und es erfolgt eine Finanzierung von Klimaschutzprojekten
in Höhe der berechneten Emissionen.
Für die LANIUS Kollektionen wird ab sofort ausschließlich Baumwolle aus kontrolliert biologischem Anbau
verwendet.
OCS und GRS Zertifizierungen
Ausgewählte LANIUS Produkte werden erstmals OCS und GRS zertifiziert. Die OCS (Organic Content Standard) und GRS (Global Recycled Standard) Zertifikate werden halbjährlich geprüft und neu vergeben.
LANIUS feiert 25-jähriges Bestehen
Der Nachhaltigkeitsprozess stellt uns konstant vor neue Herausforderungen. Wir nehmen diese an und haben uns auch für die kommenden Saisons bereits hohe Ziele gesteckt.
Lassen Sie sich überraschen!
Claudia, tell us about it...
On the occasion of our anniversary – a quarter century of LANIUS – we speak with Claudia about her thoughts on the past, present, and future.
The Past: The Noughties are back in fashion, and LANIUS was founded right around the turn of the millennium. What did fair fashion look like 25 years ago?
When I founded LANIUS in 1999, no one was talking about fair fashion. For a long time, I had to accept the term "eco-fashion" being bandied about. Textiles made from hemp were often referred to as "potato sacks." I can laugh about that today. LANIUS fashion has always pursued a stylish direction, because that's exactly what I wanted to demonstrate. I want to and I can create beautiful things with a good conscience.
Many sustainable accomplices and cooperation partners have accompanied LANIUS on its journey. Are there any that are particularly close to your heart?
Oh, there are quite a few. First and foremost, I would like to mention my longest-serving employee and close friend, Brigitte Pohlmann, who is now retiring after 25 years at LANIUS. With her skills as a product manager and pattern expert, and her positive and life-affirming nature, she immediately won me over, as well as many suppliers. I also see some of our production partners as sustainable accomplices, such as my close friend Aichin from China, who has been producing sustainable fashion for us for 15 years. I also feel a continued connection to hessnatur, whom I supplied with LANIUS fashion for 17 years – even if not anymore today. Heinz Hess showed back then how sustainability works – namely, together.
The Present: For over 20 years, you led and developed LANIUS alone. How do you feel about the mother-daughter duo in company management?
For me, it's an indescribably fulfilling feeling that Annabelle has taken over the reins at LANIUS, strongly advocates for sustainability, and supports me in managing the company. Through her many years of work in marketing, she has successively made LANIUS more and more transparent, reached many people, and brought new companions along on our journey. We are now a true family business – even though it has always felt very much like a family to me.
The future: Fashion celebrates a mood, a zeitgeist, a personality. What thoughts occupy you when you think about the future of LANIUS?
I am very much concerned with the topic of "Quality over Quantity". I can well imagine developing the LANIUS collection more towards essentials, i.e., creating even more focused, seasonless, timeless styles. We pursue the vision of a decelerated fashion world, in which we buy less and, in return, place more value on high-quality materials and their processing. A world in which we also properly care for, appreciate, and keep our clothes in circulation!
In the current LANIUS magazine, you state that founding LANIUS also helped you find your way back to yourself. To what extent is the LANIUS brand a representation of yourself – quite apart from the brand name?
LANIUS is a reflection of myself. The values I live by, LANIUS is also built upon: naturalness, high quality, and sustainability. Anyone who has visited my home and knows LANIUS will quickly realize that the LANIUS corporate design is also lived out in my private life. I simply love being in organized and clear spaces; they give me the freedom for creativity and tranquility. That's why I keep everything at home in beige with black contrasts and design my living space with natural and high-quality natural materials.
Your fascination with textiles plays a significant role in your life. Can you recall when and how this passion emerged? Is there a particular moment that made you realize you wanted to pursue a career in the textile industry?
My fascination with the craft of tailoring and also with fashion originated in my childhood. I have a vivid childhood memory of sewing my first pair of trousers with my grandma and experimenting. I was perhaps five years old at the time. I have always enjoyed dressing people and I worked in costume design for a long time, gaining experience in what it means to work agilely and not let any barriers stop me. My passion for textiles, especially textiles made from sustainable materials, was truly ignited when I was in my early twenties and came across the book "The Rediscovery of the Industrial Plant Hemp". Shortly thereafter, I founded my first fashion label, THC - The Hanf Company, with my ex-husband.
