Ratgeber / Empowered by Women – Ein Gespräch mit Annabelle Homann
Interview · Reading time: 5 minutes
As a women-led company, we stand for fashion with attitude. A mother-daughter duo, a team of 60 women and two men – and a shared vision: to create clothing that celebrates women in their diversity and empowers them in their daily lives.
We don't design for an ideal, but for reality. For different life paths, perspectives, and moments. We see fashion not only as an expression of our personality but also as a source of support.
What drives us is the conviction that empowerment arises from collaboration – in the way we work, make decisions, and create.
In an interview with Annabelle Homann, COO at LANIUS and mother of one child, we talk about intergenerational collaboration, female entrepreneurship, and our attitude behind the brand.
I am particularly inspired by my mother, Claudia Lanius. She is a visionary, a doer, and a true powerhouse. She manages to take people along, inspire them, and convince them – with clarity, conviction, and heart.
Annabelle, welche Frauen inspirieren dich?
Mich inspiriert vor allem meine Mutter Claudia Lanius. Sie ist Visionärin, Macherin und eine echte Powerfrau. Sie schafft es, Menschen mitzunehmen, zu inspirieren und zu überzeugen – mit Klarheit, Haltung und Herz.
What inspires you when working with women?
The cohesion. The special energy that arises when women work together. I experience it as solution-oriented, respectful, and cooperative – a collaboration that supports and propels forward.
What does Mother's Day mean to you personally and to LANIUS?
Mother's Day is an important occasion for me to create visibility – for equality, which we have legally achieved but do not yet live everywhere. For LANIUS, this day is closely linked to our DNA: We are female-led and a team of 60 women and two men in total. We work with and for women – at all levels.
To what extent does female empowerment play a role in your daily work?
For us, female empowerment is not a trend but an attitude. This is reflected in our team, in our partnerships, and in the way we design fashion: not prescriptive, but supportive. We don't want to tell women how to be – instead, we want to empower them to find their own expression. Our clothing should feel good, accompany them, and boost their self-confidence – true favorite pieces for everyday life.
What challenges do you currently see for women – including in the fashion industry?
Despite many advances, structural inequalities persist – for example, in leadership positions, pay, and visibility. Especially in an industry that is heavily dominated by women, it is crucial to take responsibility and actively shape change. At LANIUS, we specifically support our female employees: with flexible working hours, childcare subsidies, and a work environment that makes motherhood and career compatible. At the same time, we stand for long-term, secure partnerships – both within the team and with our producers for over 25 years.
What social change can fashion bring about?
Fashion is more than clothing – it is an expression and an attitude at the same time. It can convey values, strengthen identity, and create awareness. Designed responsibly, it becomes part of a more sustainable and just future.
What do you wish for the future?
A world where equality is a given. Where diversity is seen as a strength. And where companies take responsibility – every day.
How do you manage your wardrobe as a mother and COO?
My wardrobe is deliberately minimalist and versatile at the same time. Jeans often form the basis – combined with a blouse, knitwear, or sweatshirt. For me, these are uncomplicated favorite pieces that see me through the day: from my bike to the office and on to the playground. It's important to me that everything feels good, allows freedom of movement, and adapts flexibly to different moments. Clothes should support – not restrict.
Schritt für Schritt zur nachhaltigen Garderobe: Das Konzept „Capsule Wardrobe“ hilft uns unseren eigenen Stil zu definieren, erspart uns Zeit und Energie bei der morgendlichen Kleiderauswahl und schont Geld und Ressourcen durch die Konzentration auf Lieblingsstücke. Wir zeigen dir, wie du dir deine eigene Capsule Wardrobe aufbauen kannst.
Sustainable Denim made in Italy: Es ist nicht nur sein Ruf als „grünste Weberei Europas“, der dem Familienunternehmen, das in vierter Generation von Alberto Candiani geführt wird, vorauseilt. Wirf einen kleinen Blick hinter die Kulissen in unserem exklusiven Interview mit CEO Alberto Candiani.
Anlässlich des Fashion Revolution Days gibt unsere Nachhaltigkeitsmanagerin Cornelia Westfehling Einblicke über die aktuellen Herausforderungen der Modebranche, wie LANIUS diesen begegnet und teilt einen praktischen Tipp.
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