Behind the Scenes · Lesezeit: 2 Minuten
Making-of: Wie entsteht die LANIUS Kollektion?
Twice a year – for the Spring/Summer and Autumn/Winter seasons – we present our current collection at trade shows, which can be pre-ordered by our retailers.
In January, we present the collection for the following winter, and in June, the collection for the following summer. The fashion industry is fast-paced and requires a significant lead time.
How exactly is a LANIUS collection created? What happens when, how, where, and how do we already know what trends will prevail next year?
Step 1: Recherche
The design team around Claudia Lanius begins researching the first topics a year and a half before the season begins: Which fabrics and which colors set the tone in certain seasons? An entire trade fair, the Munich Fabric Start, is dedicated to this topic and is visited by the design team. When they return, they have already decided on a number of new materials that will find their place in the collection.
Step 2: Die Analyse der Trends läuft
The renowned trend forecasting company WGSN uses its analyses to help labels classify current lifestyles, trends and movements within society. Keywords that are playing an increasingly important role include retreat, mindfulness and focusing on the essentials. Adjustments in the way we live are of course also noticeable in the way we dress.
Step 3: Die Moodboards entstehen
The information is collected on large boards and bundled into different collection themes. The color worlds are created, Pantone snippets, fabric and material samples are pinned up and the first drawn looks give an idea of what is being created. In addition, overarching names are found for the collection themes and for the collection in general.
Step 4: Design, Design, Design
Das Team entwirft, zeichnet, näht, probiert, ändert. Kurzum: Die rund 100-teilige LANIUS Kollektion entsteht.
Step 5: Shooting-Time
Approximately 6 weeks before the fair, it's shooting time for the current collection, which will only be available to end customers a whole year later. The individual collection pieces have been commissioned from our various production facilities, and the styles to be photographed in the image shoot are eagerly awaited at the LANIUS studio in Cologne – after all, the model, photographer, and location have been booked long in advance.
Step 6: Es ist knapp eine Woche vor Start der Fashion Week
The entire LANIUS collection is on rods in the LANIUS loft. The items are ironed and "hung" - that is, the individual items of clothing within the respective collection theme are hung on hangers in a fashionable sequence to create an overall picture. Our sales representatives are invited and receive a comprehensive introduction to the collection.
Step 7: Fashion Week Time
The trade fair begins where LANUS retailers pre-order their goods. Here, interested buyers may even encounter the LANIUS label for the first time. The trade fairs are also well-attended by editors and content creators who want to learn about the latest innovations and fashion trends. After the trade fairs, we can then evaluate how many units of each collection piece will be produced by us.
