Private insights at the end of the year

Warmth, relaxation, introspection and a protective home are particularly important this unusual year. Because one thing is certain: This year we are staying at home for the holidays to protect ourselves and, above all, our fellow human beings.

At the end of the year, we would like to especially thank you as a loyal customer and take personal stock. We visited LANIUS founder Claudia Lanius at home and talked to her about the unusual year and her wishes. Her daughter Annabelle Homann, COO at LANIUS, was also present.

Claudia, how has the term “home” gained meaning for you this year?

"Despite all the threat posed by COVID-19, it was also very nice and healing to be less distracted by the outside world and to concentrate more on the inside again. Being together in a small circle of my own family, making myself really comfortable at home again and cooking for myself more often again has given me a lot."

Hinter LANIUS steht ihr inzwischen zu zweit als eingespieltes Mutter-Tochter-Duo. Wie habt ihr das ungewöhnliche Jahr 2020 zusammen gemeistert?

„Meine Tochter und ich sind von jeher ein starkes Team. Ich habe das große Glück, dass wir sehr gut miteinander harmonieren und uns gut ergänzen. In diesem Jahr hat sich das besonders stark gezeigt – einerseits, da meine Tochter sich entschieden hat, in die Geschäftsführung und damit stärker in meine Themen einzusteigen. Andererseits durch das Corona-Virus, bei dessen Ausbruch ich nun jemanden an meiner Seite hatte, dem ich voll und ganz vertrauen kann und der mir Rückendeckung gibt.“

What are your personal rituals to keep a clear head in everyday life?

"I start the morning slowly with a cup of tea and then very actively with a long walk through the park. I also meditate a lot. These rituals give me peace, strength and the right serenity for what is to come."

Home office, canceled trade fairs, digital events – has your clothing style changed in the past few months?

"Over the last few years, my clothing style has become more and more focused on the premise of 'feeling good' - away from clothing that oppresses me, towards softer and smoother materials and cuts. With 'more' at home this year, there was naturally also 'more' comfortable clothing: cozy wool trousers, casual shirts, cozy sweaters."

What are your best tips for the holidays at home?

"For me, the motto here is: less is more. Spending time in a select circle with a few close people, cooking together, enjoying the time we have and reflecting on how good we have it. I am really lucky to have a fireplace. Looking into the fire, enjoying the moment and letting peace come over me. I'm really looking forward to it."

If you had one wish…

"... I would like to see the global shift from fast disposable fashion to slow fashion become the norm in the coming years. We need less clothing, more appreciation for it and should find joy in caring for it better and passing it on to the family."