We have a problem! And it’s a big one: plastic! Or rather, plastic waste that has not been recycled. Only a tiny proportion is ever actually recycled. So in 2018 we decided to take a clear stand and stop using virgin plastic.
Sustainable alternatives
WE DON'T WANT THAT MESS
Since then, we successively replaced all our plastic bags with paper bags and introduced paper pa-cking strips to reduce the total amount of packaging material we use. In 2019, the IVN (International Association of Natural Texti-les) adopted our #NOPLASTIC initiative and will act in future as professional consultant for packaging in the textiles industry.
Starting in the spring/summer 2021 season, LANIUS will no longer use any virgin plastic for product packaging or for material mixes in the collection.
By doing so, LANIUS is engaging in the circular economy and affording a vital con-tribution to reducing the amount of plastic waste.
We don’t want our beautiful earth to turn into a giant landfill. So in 2018 we deci-ded to take a clear stand and stop using virgin plastic. Even though the plastic bags we’d been using up until that point were highly recyclable, we realised that using virgin plastic in our packaging just wasn’t necessary. The same year, we founded the #NOPLASTIC initiative and teamed up proactively with other fashion labels and organisations.
Our goal: to research and unse sustainable packaging alternatives together.
At the beginning of that year, we launched our first test phase and replaced plastic with a natural, plant-based product: FSC®-certified glassine paper.
The recycling process is so complex, ex-pensive and energy-intensive. As a result, huge amounts of plastic end up outdoors – and not just in landfills but also in nature, and in lakes, rivers and oceans.
