Plastics production ramped up from 1.5 Mio. t in 1950 to more than 350 Mio. t today
Conventional plastic is made from crude oil and is not biodegradable.
More than 10 million tons of plastic is dumped into our oceans every year.
If we do not change something, there will be more waste of plastic in the sea than fish by 2050.
In 2018 we decided against the use of newly manufactured plastic. Our polybags used to date were certainly recyclable of high quality, but we realized that virgin plastic as a packaging component was not necessary.
In the same year, we founded the #NOPLASTIC initiative and proactively joined forces with other sustainable fashion companies and organizations. The goal: to jointly research and use sustainable packaging alternatives. At the beginning of the year, we started the first test phase in which we exchanged plastic for a natural and purely plant-based product: FSC-certified glassine bags. Since then, we have gradually exchanged our recyclable polybags for paper bags and reduced packaging material by using paper banderoles. For us, this is an important step in the right direction.
In 2019 the International Association of the Natural Textile Industry (IVN) took the #NOPLASTIC initiative on board and, in the future, the IVN will act as professional consultant for packaging in the textile industry. As of the A/W 20/21 Season, we will no longer use new (virgin) plastic either for product packaging or material mixes in the collection. By doing so, we are engaging in the circular economy and affording a vital contribution to reducing the amount of plastic waste.
As a GOTS-certified fashion label, we mainly use biological materials that are controlled by independent institutes. For us, natural raw materials are the key to the high quality materials from which the LANIUS favorite pieces are made. Intensive research and development work flows into every collection, so that we become even more sustainable in the selection of our materials.
We have always focused on natural fibers such as cotton and wool. Why? Because we love the feeling of natural fibers on our skin and appreciate their longevity.
That's a benefit for us and our environment – especially if you consider that washing our clothes does not release any environmentally harmful substances. The situation is completely different when you are looking at synthetic textiles. Here, individual microparticles dissolve in the washing machine and enter the sea and groundwater via the wastewater.
If you got synthetic garments in your wardrobe, we recommend using the GUPPYFRIEND® wash bag. It prevents synthetic garments from becoming "microplastic centrifuges" in the washing machine.
How does it work? It traps all microparticles so that they do not get into the wastewater. Simply empty the bag after washing and you’ll be surprised at the amount of potential microplastics that can now be disposed of in your recycling bin.
When using plastic, stick to recycled plastic! We follow this maxim to give plastic waste a second life and to support the circular economy, in which waste is a valuable resource.
With our LANIUSxKUNERT tights, we have implemented this idea par excellence. The pantyhose consists of 100% regenerated nylon fiber ECONYL®, which is obtained from old fishing nets and other nylon waste.
To counteract the acute pollution of the world's oceans, we support Healthy Seas. In case you haven't heard of the organization: Healthy Seas clean the oceans of marine litter (mainly derelict fishing nets, the so-called ghost nets) and helps the seas to recover. On the upcoming Black Friday - which we renamed Blue Friday - we do not give discounts that day but donate 10% of every purchase made to Healthy Seas.
Wir haben ein Problem! Und zwar ein großes: Plastik! Genauer gesagt, nicht wiederverwendeter Plastikmüll. Denn recycelt wird lediglich ein verschwindend geringer Teil davon, weil die Wiederaufbereitung kompliziert, teuer und energieintensiv ist. Als Folge finden sich mittlerweile Unmengen an Plastik in der Umwelt wieder – nicht nur auf Deponien, sondern auch in Böden, Seen, Flüssen und Meeren.
WHAT A
Plastic mess
WE DON'T WANT
that mess
We don't want our beautiful earth to degenerate into one big dump. This is precisely why we question our use of resources and our consumption every day. Concerning plastic, we ask ourselves very pointed questions: Is this material needed? How can we add more value to it? Is there a recycled alternative? Or even better: is there a natural alternative that is not derived from crude oil?
① OUR PACKAGING
② OUR TEXTILES
③ NO MICROPLASTIC
⑤ BLUE FRIDAY
④ recycle nylon waste