ON BLACK FRIDAY WE ARE BLUE
Every year Black Friday contributes with its discounts and price wars to the fact that we are tempted to buy more than we actually need. On Black Friday, we therefore go blue: against discounts and for a considered consumption.
Our seasonal contribution to a more responsible consumption are timeless designs and high quality, which guarantee you a long time of pleasure with our clothes. And also on Black Friday we call on you to buy carefully and invest in durable clothes.
Together with you, we also set an example for the environment: instead of giving discounts, we donate 10% of the purchase value achieved on that day to the Healthy Seas initiative, which is committed to the marine environment and health.
The HEALTHY SEAS initiative collects plastic waste, e.g. in the form of old fishing nets, the so-called ghost nets, from the sea and helps to preserve the habitat of many sea inhabitants with this essential cleaning.
No matter whether you have purchased from us online or in a store: Thanks to your help, we were able to donate 2,050 euros to the initiative last year. Twice as much as in the previous year. We are absolutely thrilled and thank you very much for your support.
THE CYCLE MODEL
A holistic approach: Healthy Seas stands not only for the preservation of living space, but also for resource-saving material use. The collected plastic can be regenerated in further steps - into yarn innovations such as ECONYL®. For this yarn innovation, nylon waste is returned to its original structure, resulting in a 100% regenerated nylon yarn. We use ECONYL® in tights or leggings, which are produced in cooperation with the premium leggwear supplier and traditional company KUNERT.