Black Friday is coming up and we're feeling blue. Instead of offering discounts that day, we're going to donate 10% of every purchase made to Healthy Seas.
In case you haven't heard of the organization: Healthy Seas clean the seas of marine litter - mainly derelict fishing nets - and helps the seas to recover.
Blue instead of black
The Blue Friday was created by us to make good use of a day that many people only associate with discounts and price wars - the infamous Black Friday. Instead of giving you a discount, we donate 10% of the sum of your purchase to the organisation HEALTHY SEAS for their work in our oceans.
HEALTHY SEAS collects plastic and especially old fishing nets, so-called ghost nets, and helps to preserve the habitat of the sea dwellers with this essential cleaning.
What exactly is ECONYL®?
The new yarn innovation ECONYL® mainly exists out of recycled fishing nets, which get sourced out of the ocean. To receive ECONYL®, nylon waste material gets restored into its initial structure and a 100% regenerated nylon yarn results. We use ECONYL® in our tights and leggings, which emerge in cooperation with premium-legwear provider and traditional company KUNERT.