On black friday we are blue
Instead of giving discounts on Black Friday, we donated 10% of the proceeds to Healthy Seas. The initiative cleans the sea of plastic, which is then used to create yarn innovations such as ECONYL®.
In a functioning circular economy, the waste from the oceans can be used to make the new fibre ECONYL®. This innovative new thread includes recyclate from fishing nets that are restored to their original structure. We use ECONYL® in our tights and leggings, which emerge in cooperation with pre- mium-legwear provider and traditional company KUNERT.
Whether you store with us in one of our stores or online, we will donate 10% of all proceeds to the Healthy Seas initiative on this day.
HEALTHY SEAS collects much plastic and old fishing nets, so-called ghost nets, and helps to preserve the habitat of the sea dwellers with this essential cleaning.
Black Friday comes around every year on the fourth Friday in November. But we’ve consciously decided to distance ourselves from price wars.