collection theme

COURAGE

Be the change

Change requires courage, poise, solidarity and support. These are the attributes exuded by the strong styles of the COURAGE collection. Bold colours act like shots of adrenalin, giving us the strength we need to take action and be the change we want to see in the world. The ‘Be the Change’ statement shirt conveys this attitude boldly to the outside world. But the core idea is also conveyed by subtler, more implicit undertones – because all the styles in this collection are of natural origin, and are produced sustainably, under fair conditions and with a net zero carbon footprint.