Spring/Summer 2021
THE FUTURE
OF FASHION
IS SLOW
And countering global warming is at the top of our list. Offsetting our emissions means that wherever we, as a producer and fashion label, take something from the earth, we give it back elsewhere.
In this spirit, allow us to whisk you away – to the coastal town of Løkken.
In June 2020, our well-rehearsed team headed north to the coast of Denmark for the annual photo shoot. The resulting photos embody the things we’ve all been yearning for after the strange start to this new year: openness, wide expanses, freedom and safety!
Enjoy the trip – and enjoy the optimism that exudes from our spring/summer collection 2021.
Change is a constant companion. ‘Is that the end, or is everything just being reset to zero?’ I asked myself after the unexpected start to the new decade. For the textile industry, the direction is clearer than ever before: the future of fashion is slow and sustainable! Sustainability issues have coloured our approach for more than twenty years; now they’re permeating industry and society like a green dye. Here at LANIUS, we’re focusing even more strongly on our roots:
processing natural, sustainable, high-quality, durable fabrics with a net zero carbon footprint.
Because we consider ourselves to be personally responsible for bringing about the change we want to see in the world.
Spring/Summer 2021
THE FUTURE
OF FASHION
IS SLOW
Claudia Lanius
collection theme
Lightness
collection theme
Lightness
Our maxims:
LOVE FASHION/ THINK ORGANIC/ AND BE RESPONSIBLE
The styles in the LIGHTNESS collection are dominated by a natural lightness that liberates the wearer from rigid conventions and unrelenting structures. A timelessness that is not bound by trends meets high-quality, sustainable fabrics and modern processing methods for cuts that create a light-hearted silhouette – and clearly show that quality, not quantity is the answer if we want to escape consumerism.
QUALITY OVER QUANTITY
Our maxims:
LOVE FASHION/ THINK ORGANIC/ AND BE RESPONSIBLE
Just as nature reawakens each spring in all its beauty and rich diversity, so the styles in the AWAKENING collection are dominated by our collective need to blossom and flourish naturally and freely. At the same time, this awakening is synonymous with our growing awareness of the uniqueness and fragility of the earth’s ecosystem – combined with a strong desire to shape the future of our planet positively through a mindful lifestyle.
A BEAUTIFUL TOMORROW
collection theme
Courage
collection theme
Courage
/ Change requires courage, poise, solidarity and support. These are the attributes exuded by the strong styles of the COURAGE collection. Bold colours act like shots of adrenalin, giving us the strength we need to take action and be the change we want to see in the world. The ‘Be the Change’ statement shirt conveys this attitude boldly to the outside world. But the core idea is also con-veyed by subtler, more implicit undertones – because all the styles in this collection are of natural origin, and are produced sustainably, under fair conditions and with a net zero carbon footprint.
BE THE CHANGE
