Our website uses so-called cookies. Cookies are small text files that are stored on your terminal device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both temporary cookies, which are automatically deleted when you close your browser ("session cookies"), and persistent (permanent) cookies.
You have the choice whether you want to allow the setting of cookies. You can make changes in your browser settings. You basically have the choice of accepting all cookies, being informed when cookies are set or rejecting all cookies. If you choose the latter option, it is possible that you may not be able to make full use of our offer.
When cookies are used, a distinction must be made between the absolutely necessary cookies and those for other purposes (measurement of access numbers, advertising purposes).
2. Mandatory cookies when using the website
We use session cookies on our websites which are absolutely necessary for the use of our websites. This includes cookies that enable us to recognize you when you visit the site in a single session. These session cookies contribute to the secure use of our offer by enabling the secure processing of the shopping basket function and the payment process.
Below you will find an overview of the cookies that we use with your consent at the beginning of your use of the website. You will also find an opt-out option for each presentation of the insert. These are cookies for recording the usage behaviour of our website as well as cookies that are used for advertising purposes.
The use of tracking cookies enables us to recognize users when they access our website again and to assign usage processes to an internally assigned code number (pseudonym). This enables us to record and analyze repeated visits to our website.
Specifically, the following tracking cookies are used:
Tracking by Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will previously be reduced by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for storing the cookie is the consent given (Art. 6 Par. 1 S. 1 lit. a GDPR). The further evaluation of the collected data by means of Google Analytics takes place over a period of two years on the basis of Art. 6 Par. 1 S. 1 lit. f) GDPR.
For more information, please visit https://tools.google.com/dlpage/gaoptout?hl=en (general information about Google Analytics and data protection).
Use of Optimizely
This website uses the web analysis service Optimizely. The program enables an analysis of user behavior based on user segmentation. By evaluating the logfile data, we can determine how the individual user segments of the website are visited, which landing pages are visited and how an increase in click rates can be achieved.
Cookies are used for the analyses, as described above, which are linked to a pseudonymised ID. From your IP address, the last three digits in other States Parties to the Agreement on the European Economic Area will be reduced. The information generated by the cookie about your use of this website is usually transferred to an Optimizely server in the USA and stored there. Only in exceptional cases the full IP address is transmitted to an Optimizely server in the USA and shortened there. The IP address transmitted by your browser within Optimizely will not be merged with other Optimizely data.
The use of Optimizely serves to evaluate your use of the website and to compile reports on the website activities so that we can regularly improve our offer. Optimizely has submitted to the EU-US Privacy Shield. The legal basis for storing the cookie is the consent given (Art. 6 Par. 1 S. 1 lit. a) GDPR). The further evaluation of the data collected is carried out over a period of two years on the basis of Art. 6 Par. 1 S. 1 lit. f) GDPR.
Google Adwords Tracking
We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. These advertising media are delivered by Google via so-called "Ad Servers". Ad server cookies are used here, which enable the evaluation of performance parameters such as ad impressions, clicks and conversions. In this way, we can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. If you access our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally.
The following analysis values are usually stored for this cookie:
These cookies enable Google to recognize your Internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information. The legal basis for the storage of cookies by Google is the consent given (Art. 6 Par. 1 S. 1 lit. a DS-GMO).
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. Please note that data processing by Google may take place outside the European Union. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-USFramework. Furthermore, we have no influence on the extent and further use of the data that is collected through the use of this tool by Google and therefore inform you according to our level of knowledge:
By integrating "tracking tools", Google receives information that you have called up the corresponding website of our website, or that you have clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy/ and https://services.google.com/sitestats/de.html
Specifically, the following cookies are set:
Use of Google Remarketing
In addition to AdWords tracking, we also use Google Remarketing. This is retargeting, i.e. the delivery of interest-based advertising on other advertising spaces outside our offer. After visiting our website, this application can be used to display advertisements for the services / products previously viewed on our website when you visit other websites. The cookie stored in your browser serves the purpose of recognition. As a result of your previous visit to our website, Google may record your interest in certain products and use them for the targeted playout of advertisements on other websites. According to Google's own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used in remarketing in particular.
The application serves to be able to place you interest-fair advertisement and to advertise our products purposefully. Google has submitted to the EU-US Privacy Shield. The legal basis for storing the cookie is the consent given (Art. 6 Par. 1 S. 1 lit. a GDPR). The further evaluation of the data collected over a period of up to two years is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR.
If you do not want ads tailored to your interests to be displayed, you can disable cookies in your browser or notify Google in the future by following this link: https://www.google.com/settings/ads/onweb/ .
Using DoubleClick by Google
By implementing these tools, your browser automatically establishes a direct connection to the Google server. Please note that this may involve data processing outside the European Union or the European Economic Area. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . Furthermore, we have no influence on the handling and further use of the data by Google. The legal basis for the processing of your data over a period of up to two years is Art. 6 para. 1 sentence 1 lit. f GDPR.